Delicate Genius Blog

So, Virgin Mobile has a new ad campaign dubbed “Are You With Us Or What”.

For the campaign, they sourced Creative Commons licenced images on Flickr.

There is some interesting discussion happening around Virgin Mobile’s campaign. Namely:

• Not all images have commercial use permission
• There is question around whether a model release is required especially as the images are being used commercially and some subjects have been portrayed in a way which could be considered negative.
• Most of the licences require attribution and there is discussion as to whether Virgin Mobile has met the CC attribution requirements

I’m not really qualified to speculate, but it does seem to me that virgin did not seem to recognise fully the rights of the photographers nor the requirements of the Creative Commons licences attached to their photos.

To explore this further check out:

• Jess from Creative Commons Australia’s blog, she has some views on the topic
• Flickr discussion on the topic with plenty of thoughtful comments
• The Flickr pool

-dg